

Ahmed Ali Mohammad
11
SBE, Vol.20, No.1, 2017
ISSN 1818-1228
©Copyright 2017/College of Business and Economics,
Qatar University
The transactional approach of accounting
measurement is based on highly restricted
physical terms to accept and record economic
events. The recording rules of business
transactions have been defined and practiced
according to the theory of visible logic. It has
become apparent that accounting measurement
is based on very flawed instruments in the
context of evaluation. Its historical, periodical,
cost and statements based measurement model
(Curtiss, 1999). These features interpret
why information provided by such model
irrelevant to match business necessities. A
critical distinction requires a greater awareness
of value in contrast to cost management.
Value management model is comprehensive,
forward-looking, real-time, value-based,
and actionable. The logical architecture of
accounting with its current theoretical ontology
has been established to report cost of business
(Lev, 2001). The basic critical point against
accounting logic is backward, transaction
based, tangible assets centered and articulated
to measure performance of high intensive
machines technology. These assets such as
physical capital, fixed assets, and inventory
(the assets of the industrial revolution) have
been considered driving engine of the industrial
revenues. In the dynamic theory of balance
sheet, these assets always appear at cost, which
is the production side rather than customer
side. As a result of such problems, the reported
profit of accounting has become less or more
than the generated or real profit. Further, the
market value of business organizations has
become more or doubles the accounting value
(Kortelainen
et al
., 2011).This situation raised
critical questions about the nature and lacks
that are specific to knowledge nature. Do
accountability as a key nature of accounting
under industrial era is no longer valid?
Does accounting information still relevant
under situation of knowledge management?
The significant interdependence between
accounting measurement and recognition has
duplicated its effect. These problems have
created the paradox of accounting capital
in front of business capital. For example,
how business capital evaluated in reality is
always more than the accounting capital in
the companies’ ledgers. In fact, the accounting
transactional rules recognize only vouchered
change in value. Tangible, visible, and
documented change in value will be recognized.
Accordingly, accounting has been defined
as a transaction-based evaluation model.
These recognition rules have always made
accounting transactions of assets, liabilities,
and equities to be reported in the balance sheet
at cost; which is the production side rather than
customer side. This situation has led a number
of business practitioners to inquire into the
accounting lacks that are specific to business
change. Two general explanations have been
formulated to summarize this era. The first
is that accounting and its recognition rules
has become inadequate when valuing unique
business assets. The second is that financial
statements are minimizing business value
because it has been designed to report static
assets on hold.
2.2.2
The second era of accounting studies
(1980s-1990s):
The decade of ninnies has been described as
“age of innovation”. Knowledge management
as an academic discipline clearly began after
unprecented development of information
technology and information systems for
business purposes. With the explosive
growth of business assets and organizations,
knowledge assets have become somewhat
synonymous to intangible assets in accounting.
Knowledge as a new economic phenomenon
has attracted the attention of business literature
and thinkers (Wiig, 1997; Haanes and
Lowendhal, 1997; Sveiby, 1997; Roos
et al
.,